beIN SPORTS First in MENA to Broadcast in Dolby Atmos at Live Sporting Events

BeIN SPORTS First In MENA To Broadcast In Dolby Atmos At Live Sporting Events

beIN MEDIA GROUP, the global sports, and entertainment group continue to be at the forefront of bringing new technologies to broadcast TV, the latest being Dolby Atmos, making it the first in the Middle East and North Africa (MENA) to broadcast using the innovative audio technology. 



The Group’s flagship sports channel beIN SPORTS, the exclusive home in the MENA region of all the UEFA Euro 2020 action, will broadcast the knockout phase matches in Dolby Atmos along with 4K Ultra HD, giving their 4K subscribers in the region an immersive stadium audio experience. 

When beIN’s 4K subscribers watch the upcoming UEFA Euro 2020 knockout phase live matches on a TV or a device enabled with Dolby Atmos, they’ll feel as if they were sitting in the stadium through enveloping sounds that flow around them in an immersive soundscape. 

To get this stadium-like experience at home, you will need a beIN 4K Media Server along with a beIN ULTIMATE Package and Dolby Atmos-enabled Television or Soundbar. 

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