As football fans have eagerly awaited the return of UEFA EURO 2020 kicking off on June 11, 2021, Vivo wants to help fans create, capture, and share the beautiful moments surrounding the tournament. Launching today, the brand has introduced a #vivoSuperTime social activation with the support of football star Michael Owen, calling on fans to share their chants, cheers, and applause for the opportunity to be featured in the UEFA EURO 2020 closing ceremony presented by Vivo.
Fans who submit their videos and photos with the #vivoSuperTime hashtag on social media may be featured in an outstanding virtual display during the broadcast of the UEFA EURO 2020 closing ceremony taking place on July 11. Whether capturing and sharing the perfect fan selfies or energetic videos of cheers and applause, the ask is simple: Upload a photo or a video with the #vivoSuperTime hashtag to show your support for EURO 2020 and your favorite national team and players.
Let the world see your passion! Cheer now! During the closing ceremony, which will be a combination of live-action and augmented reality, fan videos will be integrated into an engaging visual spectacle and broadcast live for viewers at home.
The #vivoSuperTime initiative is part of the brand’s “To Beautiful Moments” campaign surrounding this year’s tournament, bringing to life Vivo’s passion for making every moment more magical for its users.
Through its partnership with UEFA, Vivo looks to connect with and expand its widening global user-base, currently over 400 million-strong, among European consumers. vivo became the first-ever presenting partner of the UEFA EURO 2020 opening and closing ceremonies, aiming to create a memorable and beautiful moment surrounding this exciting event.
Since announcing its official entry into European markets in October 2020, Vivo has steadily expanded its presence across the continent. Following its entry into the Romanian and Czech markets in February of this year, Vivo plans to double its presence to more than 12 markets across Europe in 2021.
Vivo’s footsteps have brought the company far beyond Europe since its first foray into international markets in 2014. vivo offers quality products and services in more than 40 countries and regions and is committed to integrating with local cultures and adopting local management practices and services. While continuing its global expansion, Vivo will continue to adhere to design-driven, user-oriented development. The company aims to continue providing cutting-edge technologies, products, and services for even more users in the years to come.